Privacy Policy

Never Dark Carolinas, operated by SC Generator Holdings, LLC doing business as Never Dark ("Never Dark," "we," "us," or "our"), respects your privacy and is dedicated to protecting the privacy of those persons ("You" or "your") using the Never Dark website at https://neverdarkcarolinas.com and associated services (the "Services"). This Privacy Policy explains what Personal Information and non-personal information we collect, why we collect it, and how we use, share, and protect it.

This Privacy Policy applies to our processing of Personal and non-personal information in connection with the Services, and you should read it in its entirety before using our Services.

If you do not agree to the terms of this Privacy Policy, you may not use our Services.

"Personal Information" refers to information that allows you to be directly or indirectly identified as a person. We may also collect "non-personal information," meaning information that cannot be used to identify a specific individual. Non-personal information may also result from removing the personally identifiable parts from Personal Information. We collect and use both types of data, and combinations of both.

Depending on how you interact with our Services, we may collect the following categories of information:

Identity & Contact Data:

full name, first name, last name, email address, phone number, mailing address, service/installation address, company name (for commercial and home builder inquiries)

Account & Interaction Data:

username, password (if an account is created), form submission history, quote requests, free home standby size assessment requests, appointment scheduling data, service and maintenance history, warranty and registration details, communication preferences

Property & Service Data:

property type, square footage, existing electrical panel and transfer switch details, fuel type (natural gas or propane), existing generator make, model and serial number, site photographs you submit, permit and inspection records

Communications Data:

content of emails, SMS/text messages, chat messages, call recordings and call metadata (via call tracking), customer service correspondence, emergency response requests

Technical & Device Data:

IP address, browser type and version, operating system, device type and identifiers, referring/exit URLs, screen resolution, language settings

Usage Data:

pages visited, time spent on pages, click paths, scroll depth, links clicked, buttons and CTAs interacted with, form field interactions, session recordings and heatmap data, date and time of visit, frequency of visits

Location Data:

general geographic location inferred from IP address; precise service address if voluntarily provided for a quote, assessment, installation or service call

Marketing & Advertising Data:

advertising IDs, referral source (for example organic search, paid ad, social media, home builder referral), UTM campaign parameters, ad interaction data, conversion events

Financing & Promotional Data:

information voluntarily submitted in connection with financing pre-qualification or promotional offers (we do not collect full financial account numbers on this Website)

SMS/TCPA Consent Data:

phone number, opt-in timestamp, opt-in method, message engagement (delivered, opened, replied, opted out)

Cookie & Tracking Data:

cookie identifiers, pixel data, tag data, bot-detection signals (see our Cookie Policy for full detail)

Voluntarily Submitted Data:

any other information you choose to provide through contact forms, chat widgets, surveys, reviews, or forms embedded on our site

Non-personal information may be generated from any of the categories above once personally identifiable elements are removed.

We use the information we collect to:

• Provide, operate, and improve our Services
• Respond to inquiries, quote requests, size assessment requests, and support requests
• Schedule and manage appointments, installations, maintenance visits and emergency service calls
• Process warranty registrations and manufacturer warranty claims on your behalf
• Route and record phone calls for quality assurance and lead attribution
• Send informational SMS/text messages, such as appointment reminders, technician arrival notices and service updates
• Send marketing or promotional messages when you have opted in (email/SMS)
• Detect, prevent, and investigate fraud, abuse, and malicious bot traffic
• Conduct analytics, measure site performance, and improve user experience
• Personalize content and advertising
• Comply with legal obligations, licensing and permitting requirements, and enforce our Terms & Conditions

We work with the following categories of third-party service providers, who process data on our behalf or as independent controllers, solely to operate and improve the Services:

Cloudflare: Content delivery network, security, and performance provider. Cloudflare processes technical data (IP address, request metadata) to route traffic, protect against attacks, and improve site load times.

Cloudflare Bot Management: A security layer that analyzes visitor behavior and technical signals to distinguish legitimate human visitors from automated bots, protecting the site from scraping, credential stuffing, and abuse.

Google Tag Manager: A tag management system that allows us to deploy and manage the other tracking and analytics tools on this list without directly modifying site code. Google Tag Manager itself does not collect personal information, but it facilitates the tags that do.

Google Analytics: Provided by Google LLC. Collects usage data (pages visited, session duration, device/browser data, approximate location) to help us understand how visitors use our site. You can opt out of Google Analytics tracking using the Google Analytics Opt-out Browser Add-on.

Google Forms: Used for certain intake or survey forms embedded on our site. Information you submit through a Google Form is processed in accordance with Google's own privacy policy in addition to ours.

Facebook (Meta Pixel / Facebook Audience Network): Used to measure the effectiveness of our advertising and to deliver personalized ads on Facebook and Instagram. Facebook may use cookies and device identifiers for this purpose. We do not share personally identifiable information (PII) with Facebook for remarketing purposes.

CallRail: A call tracking and analytics provider. When you call a tracking number displayed on our site, CallRail records call metadata (and, where disclosed, call recordings) to attribute calls to marketing sources and improve our services.

HubSpot: Our customer relationship management (CRM) and marketing platform. HubSpot stores contact information, form submissions, and email engagement data to manage leads, send marketing communications, and support our sales process.

Elementor: The website page-building platform used to construct and serve pages on this site. Elementor may set functional cookies necessary for the site to render and operate correctly.

Mailing List / Email Marketing Platform: Used to send newsletters, promotional offers, and service updates to subscribers who have opted in. You may unsubscribe at any time using the link in any marketing email.

Equipment Manufacturers and Authorized Dealer Networks: Where you purchase, register or claim warranty on a generator or related equipment, we share the information necessary to complete that registration or claim with the relevant manufacturer.

Financing Partners: Where you request financing pre-qualification, we pass the information you voluntarily submit to the relevant lender or financing partner, who processes it under their own privacy policy.

Each of these providers may set cookies or use similar tracking technologies; see our Cookie Policy for the full list of specific cookies, their names, and their durations.

When you provide your phone number and opt in, you agree to receive SMS messages from Never Dark related to appointments, service updates, or promotions.

• Message frequency: may vary by interaction
• Message & data rates may apply
• Opt-Out: you may opt out of future messages at any time by texting STOP
• Help: for assistance, text HELP or contact us at office@neverdarkps.com

No mobile information will be sold, rented, or shared with third parties or affiliates for marketing or promotional purposes. Text messaging originator opt-in data and consent will not be shared with any third parties, excluding aggregators and providers of the text message services who assist us in delivering the messages you have requested. Your use of our SMS features also signifies agreement to our Terms & Conditions.

We do not sell, rent, or share your phone number or personal data with third parties for marketing or promotional purposes.

Data may be shared with the third-party vendors listed above (for example marketing, analytics, call tracking, hosting, manufacturer warranty processing) solely for business operations, under contractual confidentiality obligations.

We may disclose information where required by law, to protect our rights, or in connection with a business transfer (for example a merger or acquisition).

We employ industry-standard administrative, technical, and physical security measures to safeguard your data.

Depending on your location, you may have the right to:

• Request access to the personal data we hold about you
• Request correction of inaccurate or incomplete data
• Request deletion of your personal data
• Object to or restrict certain processing of your data
• Request a portable copy of your data
• Opt out of marketing communications at any time (for example "Text STOP" or the "Unsubscribe" link in any email)
• Opt out of the sale or sharing of personal information (California residents, under the CCPA)
• Withdraw consent at any time where processing is based on consent

To exercise any of these rights, email office@neverdarkps.com or call (864) 457-1409.

Never Dark uses cookies and similar tracking technologies to enhance your browsing experience, analyze site traffic, deliver personalized ads, and remember user preferences. Full details, including specific cookie names, providers, and durations, are set out in our Cookie Policy.

You can disable cookies through your browser settings. However, some features of our website may not function properly if cookies are disabled. By using our site, you consent to our use of cookies as described in this policy and our Cookie Policy.

To opt out of Google Display Advertising or customize your ad preferences, you can use the Google Ads Preferences Manager.

We retain your personal information only as long as necessary to fulfill the purposes outlined in this policy, to provide our Services, or as required by law (for example tax, permitting, licensing and warranty recordkeeping obligations). When data is no longer needed, we securely delete it or anonymize it for analytical purposes.

Never Dark processes personal data in accordance with applicable laws and regulations, including:

• GDPR (General Data Protection Regulation), where applicable
• CCPA/CPRA (California Consumer Privacy Act / California Privacy Rights Act)
• CAN-SPAM Act
• TCPA (Telephone Consumer Protection Act)
• 10DLC compliance requirements for SMS/text messaging
• Applicable South Carolina and North Carolina consumer protection and contractor licensing requirements

We only process personal data where we have a lawful basis to do so, including:

• Your consent (for example subscribing to marketing messages)
• Fulfilling a contract (for example service requests, installations or appointments)
• Legal obligations (for example tax, permitting or regulatory requirements)
• Vital interests (for example safety-related incidents such as fuel or electrical hazards)
• Legitimate interests (for example customer support or marketing communications where allowed)

Our Services are not directed to individuals under the age of 18, and we do not knowingly collect personal information from children. If we learn we have collected personal information from a child under 18, we will delete it.

We may update this Privacy Policy from time to time. Continued use of the Services after changes are posted constitutes acceptance of the revised policy.

If you have questions or concerns about this Privacy Policy, please contact us:

Never Dark Carolinas
411 S Main St, Campobello, SC 29322
Email: office@neverdarkps.com
Phone: (864) 457-1409

For governing terms and website use rules, please also see our Terms & Conditions.